From 2014 - 2018, I led the development of Standard Culture, The Standard’s ambitious cultural content platform, producing original stories and interviews with marquee figures, guides, videos, and other sundry goods. In 2015, we relaunched StandardHotels.com from a booking website to a destination for stories exploring culture through the lens of The Standard brand. I oversaw the development and distribution of content across digital and print channels, in addition to leading the growth and evolution of the brand's content operation as a whole. Below are some stories I wrote, commissioned, conceptualized, or otherwise helped shepherd through the Valley o' Content.