From 2014 - 2018, I led the evolution of Standard Culture, The Standard’s editorial division producing ambitious original stories, interviews, guides, videos, and other sundry goods. In 2015, we relaunched StandardHotels.com from a booking website to an destination for stories exploring culture through the lens of The Standard brand. I then oversaw the development of editorial content across online, print, and digital channels, in addition to leading the growth and evolution of the brand's content operation as a whole. Below are some stories I wrote, commissioned, conceptualized, or otherwise helped shepherd through the Valley o' Content.