Concept, content, art and copy. I'm a writer, editor, art and creative director who specializes in hospitality, experiential, and lifestyle brands. After cutting my teeth as a magazine writer, and eventually, as a copywriter on campaigns for brands like Microsoft and Milk, I went in-house to lead the growth of Standard Culture, The Standard brand’s irreverent, culturally-on content program across web, print, video, and social (while also standard-dizing the brand’s voice and copy). Since then I’ve moved between brand creative and content creation: putting vibrant, always-on content at the forefront of NeueHouse and Fotografiska; leveling up the curated, design-driven BoutiqueHomes’ social and editorial storytelling; leading story for a globe-spanning collaboration between Autograph Collection Hotels and Fotografiska; and conceptualizing and writing brand campaigns for the likes of Uber, Year & Day, and others. I’m one half of the Upland Content, a full-service content studio tailored to the needs of hospitality, experiential, and lifestyle brands. Got an idea? Let’s talk.