About

b. 1986, HK.

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Message, content, conceptual thinking. I've worked with brands for over ten years, from giant behemoths to tiny behemoths. From 2014 to 2018, I led the evolution and development of Standard Culture, The Standard hotels’ content platform across online, print, and video, in additional to overseeing copy and voice for the brand as a whole. In 2019, I stepped into a new role as the creative director for the growing residential brand Urby, with a focus on laying the foundations of a consumer brand.